For over 30 years, Yoida has been manufacturing high-quality cosmetics and toiletries in Germany and is an innovative provider in the private label business, where our focus is on hand, nail and foot care, and decorative cosmetics. Yoida is part of the Wilde Group and markets products in over 90 countries worldwide.

Wilde was established in 1914 as a company for dental lab technology. In 1985, due to the similarities in teeth and nails, it succeeded in transferring and integrating its experience and innovations in dentistry in nail design and nail care. The range has expanded and now includes all areas of cosmetics.